I love to sail and I sail as late as I can, because the journey is over when I reach land
Frøya og Hitra begravelsesbyrå
CHALLENGE
Develop a reliable brand identity and an intuitive, informative platform for a funeral service agency.
PRODUCTS
Visual identity, web design, photography and copy writing.
EFFECT
A relateable brand identity and a informative plattform for the customers and employers.
froyabegravelse.no
The identity of the funeral agency draws significant inspiration from the fact that the business is situated in a small island community where the sea plays a fundamental role in all aspects of life — economically, culturally, and historically.
Symbolism
Sailors have a tradition of hanging model ships in churches to thank God for saving them from dangerous situations at sea. This custom is especially common in Norwegian churches, where many have model ships hanging from their ceilings. The boat is an important part of local culture and a recognizable image.
Logo
The logo that illustrates a flower, is intended to represent the natural cycle of life and death without strong religious or cultural ties. The agency also offers floral arrangements for funerals and memorials.
Brand
A part of the song Sjømannsvisa (The Sailor's Song), written by Odd Børretzen, inspires the identity and is a key part of the marketing strategy. The translated lyrics are: "I love to sail and I sail as late as I can, because the journey is over when I reach land."
