Mmmmm, Guet!

The idea came to me when I saw a little boy confidently eating his Buchstabensuppe, with letters all over his face. I initially wanted to create an illustration where the letters spelled out "Buchstabensuppe" across his face. However, I couldn't make it work—the name was too long to fit naturally around the face.

When you design visuals for children, you play a pivotal role in shaping their perceptions of the world and its workings. I aimed for packaging that portrays children of diverse appearances, ensuring more kids can see themselves represented. While this may not be the most cost-effective solution, it holds significant social value by teaching children about diversity and inclusion, fostering sustainable attitudes toward society. The bags inside has all different designs.

The posters are a homage to the 60s, when freeze-dried food became a household staple. I believe Buchstabensuppe serves the same purpose today as it did back then — quick and practical.