Serving at sea

Johansen sjøservice

Branding

CHALLENGE

Develop a brand identity for a business providing services to the salmon farming industry. The identity should work well on garments.

PRODUCTS

Visual identity

EFFECT

An eye-catching and flexible brand identity.

A brand identity for a one-person business specializing in the operation and maintenance of salmon pens and service boats in the salmon farming industry. This project offered a great opportunity play with shapes and animation.

Workwear

One of the goals for the identity is for it to be suitable for use on clothing and workwear.

Logo

The logo and its symbolism are crafted around the arrangement of the pens in the ocean.

Animation

The animation should mimic ocean waves, symbolizing the fish farming process from eggs to smolt to fully grown salmon.

Serving at sea